Writing for Public Relations

Newsletter cover from State University of New York, Potsdam, posted on their web site. Read for Sept. 16, 2024: —Newsletters are a particular kind of PR periodical, and your text describes many types, from employee newsletters to subscriber-based, special interest newsletters. In the past, newsletters were a key print product that made sense when an organization was communicating with a public that has a high degree of interest in some ongoing topic about the organization. A public for a newsletter can be small. This is a newsletter Joe writes just for editors of the MMU Times. There are still printed newsletters, although I think most newsletters these days are circulated via email. Newsletters, in their email form, are still a current valuable PR tool—and depending on who the public is you need to communicate with, printed newsletters can also still make sense. The writing in newsletters is similar to what appears in an organization or corporate magazine—I will write a lot in this bl...