Writing for Public Relations

Read this post by Aug. 21, 2024: Being effective at public relations requires, first, that you clearly understand what public relations is. PRSA logo from its web site. The student branch of the Public Relations Society of America (a major national organization of the PR profession) defines it this way: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A “public” is any set of people who share some characteristic that is relevant to an organization. Publics are both internal to an organization and external. For example, at Mount Mercy University, students are an internal public. And “student,” like most “publics,” can be broken down into more discrete publics. There are traditional vs. nontraditional, graduate vs. undergraduate, students from the immediate geographic area and students from father away—a “public” is not a set, unchanging thing, how you think about public depends on who you are ...